Online giants such as Amazon are prime examples of how companies can incorporate customer feedback directly into the further development of their services. In banking, this influencing factor is still treated as a secondary factor, yet it is fundamental for increased sustainable performance. Consileon has developed its own model to parameterize customer enthusiasm. It focuses on the emotional bond between a customer and the bank and, in addition to a regular customer survey, also takes into account customer feedback via social media channels.
Ralph Hientzsch on the banks’ fear of being pilloried as eco-swindlers
There aren’t that many projects to fund at the moment…. That’s why there’s a danger of “greenwashing.” . .