Trade

Our strategy for your success in retail

Abbildung vom Kreis: Aus Daten Informationen gewinnen
Portrait von Hans Isenmann
Tel.: +49 721 35460-80 How can we reach you

Hans Isenmann

Associate Partner

Stationary retail, online retail and manufacturers are becoming increasingly similar

Due to technological change, stationary and online retail are becoming steadily closer to each other. While online retail is increasing market pressure through growing specialization, thanks to lower entry barriers and store platforms, manufacturers themselves are now getting into direct contact with their customers. They are therefore moving beyond their previous role as suppliers. In particular, this means a need for action for traditional, stationary retail.

Mehr anzeigen

How does retail optimally position itself for this new role?

Adapt to stay

To compensate for structural disadvantages against new competitors, the stationary retail sector must offer consumers additional services that represent real added value, including home delivery, click & collect offers, upgrading of stores, enriched products (product+).

Data, data, data

The future of retail will be driven by data. Customer data for personalized targeting needs to be structured, penetrated and analyzed. Retailer and product data should be easily available so that they can be used in a meaningful way for a wide variety of use cases.

Customers want to experience

Soft factors and individuality become increasingly important in a customer’s purchase decision. As a strong branded goods manufacturer, it is advisable to offer its customers a unique shopping experience in flagship or pop-up stores and thus strengthen customer loyalty. Consideration of environmental and sustainability aspects is increasingly being rewarded by the market.

Logistics becomes crucial

The more sales channels and delivery methods a retailer serves, the more complex procurement and delivery become. In particular, the complexity of the last mile is causing problems. Customers tend to look to large reference platforms for guidance. Retail and Logistics have to measure up to this.

Read More

Consileon: Trading expertise in figures

30 Trade projects per year
3.500 Consultant days per year
2/5 Top retail groups as customers
100.000+ Online customers per day

From strategy to implementation

Track record in retail

Handel, Kunden Consileon

Facts and figures from the past ten years

Over the past decade, Consileon has assisted retail companies in a wide range of strategic and technical projects: from master data and core systems for portals to loyalty programs and web stores.

More

This is how we can help

Together we tackle your challenges. We will get back to you as soon as possible.

Data protection**
This field is for validation purposes and should be left unchanged.