The automotive industry is undergoing an epochal transformation. One of the most important topics in this context is the development and optimization of holistic car IT, which is forcing car manufacturers to rethink at various levels. In this context, OEMs must focus on a vehicle- and function-related software development that is coordinated at all levels and extends along the entire customer journey. Purely component-oriented vehicle development is no longer sufficient. However, this also means that the development of new vehicles or components (mobile devices) is becoming significantly more complex.
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Car IT networks driver and vehicle
Within Car IT, the main focus in the past was on the functions of the vehicle and less on the digital, networked interaction of the customer with the same. Due to the increased offering of online services and vehicle-independent, digital services for the customer, three areas that previously acted separately now have to be interlinked: car IT, business/group IT, and IT on the end customer side. These three areas must now dovetail and function in coordination with each other to optimize the customer experience and reduce time-to-market and manufacturing times. Handling sensitive vehicle and customer data also requires much more sensitivity. A large amount of data has to be collected, aggregated, evaluated and made accessibly. The topics of regulation and compliance, which have long been familiar from the banking sector, are also increasingly finding their way into the automotive industry. The Supply Chain Act is just one example, with many more to follow.
This issue of Content Magazine, therefore, deals with the increased and necessary IT and software competence of automotive manufacturers and is dedicated to self-developed software solutions. You can also learn more about our expertise in Payment Orchestration, user experience, and voice assistance.