Voice assistance in the home and car

Hey Siri, what is the weather going to be tomorrow? Alexa, take me to the nearest sushi restaurant! Many owners of smart cell phones, speakers or televisions appreciate the option of having voice assistants search for information or make purchases over the Internet. While voice control was long regarded by German companies as a gimmick, a short-lived fad whose supposedly narrow added value was not worth the development and integration effort, it is now conquering one type of application and device after another.

The voice assistant also performs well in the car, dialing a phone number or playing the driver’s favorite song when called. The driver keeps his eyes on the road and his hands on the steering wheel.

Sprachassitenten haben eine ganz neue Disziplin entstehen lassen: Das Voice Marketing