Due to the changes in society in recent years with regard to megatrends such as individualization, digitization, and urbanization, the requirements for mobility concepts have also changed. This has given rise to Smart Mobility. The aim is to expand and network existing mobility services with the help of digitization and to offer them in a way that conserves resources and is cost-effective. These offerings and new mobility concepts include, for example, public transportation (ÖPNV), real-time traffic reports, and shared mobility concepts. Shared mobility includes car-sharing offers, rental bicycles but also rentable electric scooters.
The mobility offerings described clearly show which sectors mainly contribute to Smart Mobility: On the one hand, there is the public sector (federal, state, and local governments) and, on the other hand, the automotive sector. The latter in particular is currently attempting to master a shift toward electromobility, new mobility concepts and providers, and networked, digital services for all aspects of the car. However, since fully electric vehicles also require a sufficient number of charging options in the cities, the need for cooperation between these two sectors is more than clear.
In addition to an overarching mobility strategy anchored in the public administration, local companies are a key factor. This is because local companies in particular have a positive impact on the innovative strength of a region.
This is precisely where we come in.