Mobile payment: From cost driver to innovation driver
Mobile payment has arrived in Germany. For the first time in a long time, a payment method is proving to be not only a cost factor but also an opportunity for innovation.
In this overview, you will find all blog posts on the topic of retail.
Technological change is bringing brick-and-mortar and online retail closer together. While online retailers are increasing market pressure through greater specialization, manufacturers are now entering into direct contact with customers themselves thanks to lower entry barriers and store platforms.
Data is the new, all-important currency here. Customer data for personalized addressing must be structured, penetrated and evaluated. Retailer and product data should be so easily available that it can be used meaningfully for a wide variety of use cases.
What offers can retailers make to set themselves apart from the competition? How will customer needs evolve? How can increasingly complex logistics be mastered?
Read these articles to find out what is already feasible and what our vision of retail in 2025 is!
Mobile payment has arrived in Germany. For the first time in a long time, a payment method is proving to be not only a cost factor but also an opportunity for innovation.
26. November 2019
The retail of the future – Our vision of retail 2025: About online retailing, customer needs and logistics.