The use of AI in banks and financial services offers benefits such as personalized offers, proactive support and efficient process automation. AI chatbots, virtual assistants, and fraud prevention help increase customer satisfaction and enhance the customer experience.

Banks need to adapt more and faster to sustainably changing customer needs, especially those of younger generations, through clear communication in social media, greater consideration of changing values, innovation and accelerated cultural change. Learn more about this in the new Brain Bites by Consileon Frankfurt.

Why do predominantly men and only a few women invest? Probably because the offers of the financial sector are currently mainly tailored to a male target group. This circumstance describes the financial service gender gap. In this article, banks learn how women can be motivated to invest money.