Innovative business models

Innovative and disruptive business models are a decisive factor in ensuring sustainable and successful corporate activities.

We help you to develop and realize new and sustainable business models and to systematize your innovation process.

If you don’t move with the times, you move with the times – nowhere is this more true than in the increasingly saturated markets of the industrialized countries, which are subject to state and supranational regulation. Start-ups and established, financially strong challengers from affinity industries are penetrating the core business of previous market leaders, new markets are emerging, and industries are converging. Those who want to hold their own in this fast-moving environment and leverage latent earnings potential need a business model that stands out from the mainstream. Sustainable and innovative business models are therefore a decisive factor in ensuring sustainable corporate activities.

"If you are content to match your rivals, your success will be limited."

– Michael Eugene Porter, Professor of economics at Harvard University


Geschäftsmann im Anzug steht vor einer Wand mit Geschäftsmodell


Guide to the development of innovative business models: Business Model Navigator

A proven tool for business model development is the Business Model Navigator (BMN) designed by economists at the University of St. Gallen. According to this method, the cornerstones of a business model result from the answers to the four target questions who, what, how, value: Who are our target customers? What do we offer customers? How do we produce the services? How is value achieved?

Development of innovative business models

 

Source: Gassmann, Frankenberg, Csik: Geschäftsmodelle entwickeln, 55 innovative Konzepte mit dem St. Galler Business Modell Navigator, 2013

The BMN approach is based on a study according to which ninety percent of commercial innovation consists of creative recombination of the ideas and business models of predecessors. The Navigator handbook lists 55 such business model patterns and recipes for success, each of which works across all industries, including pay per use, add-on and the so-called freemium model, a free basic product with paid extras.

Our approach

Whether it’s the big picture of the business model or the technical aspects of a digital transformation, no company can avoid the topic of innovation in the long term. Together with your specialist teams, we make your business model future-proof and set up an efficient innovation process that helps your company to sustainably assert itself on the market.

References

Parkplatz mit Schulbüssen

Development of digital sales products

Operational management of the content creation process of e-mobility content on the website of an automotive manufacturer and optimization of the content as part of the transition to the new brand design.

Elektromobilität im Alltag

Digital marketing support

In the context of the e-mobility turnaround, Consileon supports OEMs in building innovative business models and sales products.

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