Closer to the customer

– How digital customer interaction works for insurance companies

from: Versicherungswirtschaft 07/2020

Von Dr. Alexander Erdland, Ralph Hientzsch, Dr. Peter von Koppenfels

After Covid, many things will no longer be the same. Not all of the consequences can be foreseen yet, but some lessons can already be learned. Whether home office or online shopping – during the crisis, the acceptance of digital interaction has noticeably increased. The much-discussed customer interaction seems to have passed the practical test.

Read in the current issue of Versicherungswirtschaft on what insurers should do now.

Download the full article here. (The article is in German.)

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