In order to fulfill the digital wishes of corporate customers in the age of digitization, financial institutions are increasingly relying on platform strategies. The majority of banks are currently focusing more on setting up and expanding their own corporate customer platforms with small and medium-sized corporate, business and commercial customers as a key target group. At present, these often still use the classic online branch, which is more geared to private customers’ needs. Setting up their own platform helps banks to be relevant to corporate customers in the medium to long term and ensures direct, immediate contact with them. The key here is for banks to consider the extent to which their own platforms meet the modern requirements and usage habits of corporate customers. Financial service providers are currently in the process of establishing platforms to which start-ups and a wide variety of payment providers or merchants can dock.
Our study “2025 Future SME Banking – Welcome to the New Normal” uses an SME banking transformation compass to help banks and savings banks in the business customer segment become profitable and resilient. The compass takes an integrative look at implementation based on key success factors and focuses on the bank’s ability to transform.