Strengthening customer loyalty: digital showroom, configurator, and CRM
A picture is worth a thousand words. Digitization is expanding the range of visual forms of presentation for addressing and retaining customers. Virtual reality and interactive apps turn a visit to the website into a brand experience. Test films on YouTube, configurators and virtual test drives bring the dream car from the dealership to the customer’s smartphone. Intelligent CRM systems support the maintenance of long-term customer relationships.
The sales support materials range from virtual reality to multimedia price labellers, experience tables, interactive display windows, and presentations on large touch walls.