The digital activation of customers is essential for increasing the usage rate of digital offerings. This increases digital penetration among customers and sustainably improves their customer experience. In addition, banks obtain new data on their customers, which they can use for a targeted customer approach. Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.
Project content (excerpt):
- Concept for data-based addressing of customers
- Development of digital direct and sales measures
- Coaching of and communication to employees
- Design of new, digital sales processes
Consileon was able to sustainably increase digital penetration with a clear impact principle, generating valuable customer data and translating it into sales impulses. Consileon provided support in both concept development and implementation.