The Bundesagentur für Arbeit (BA, engl. Federal Employment Agency) is the pioneer among public authorities. It digitized job exchanges and job counseling many years ago. Citizens can even apply for unemployment benefits online at arbeitsagentur.de. In 2017, the BA placed another exciting tool on its site: The self-exploration tool, which allows everyone to experience their job counseling interactively and digitally. Over 700,000 visitors have already used the service.
The employment agency developed the many digital tools in agile processes. Consileon advises the BA on this.
Agile working is in vogue, and change management is now part of everyday vocabulary in most companies. But that doesn’t mean that agile is always better. That’s why we at Consileon analyze every problem thoroughly before deciding on a process model.
Especially innovative tasks with unclear business and IT requirements can best be solved with agile methods. For such projects, we recommend a combination of agile software development and design thinking.
Agile development produces the better product because it seeks acceptance from the outset from those stakeholders who will determine sales success in the long run: the users. Thus, the cost-effectiveness of agile methods is measured in terms of return rather than effort. Our experts will be happy to advise you on this.
How come so many more people in Region R fall ill with disease K during the summer than they do at other times of the year? What conclusions can be drawn from the courses? How do the people in the region live, how do they eat?
Patient files, research reports, specialist libraries, and official statistics contain a wealth of information about diseases, their causes, late effects, and patients’ living conditions. There is no way for human resources on their own to sift through these scattered, constantly increasing inventories for clues that can help in individual cases.
Using artificial intelligence, systems gather information from available sources that match the clinical picture and process it in a way that doctors can evaluate with further analysis tools, assess and take it into account in therapy. Furthermore, the combination of artificial intelligence and machine-assisted data analysis makes it possible to recommend prevention tailored to each patient’s risk profile as well as to provide a thorough diagnosis and extensive treatment options search.
“How can we advise customers personally before they come to our dealer showrooms?” – was one of the relevant guiding questions.
Together with the client and a “powerhouse” team of around 15 design and communications agencies, we developed the Volkswagen New Brand Design for the digital society in a record time of nine months.
In addition to rebranding with a new image and audio logo, Volkswagen’s new market communication focuses in particular on emotionality and customer centricity, in contrast to the previous product orientation. People and their individual needs are now the focus – no longer “Volkswagen – the car”. Every visitor should see an individualized version of the website that reflects their interests, preferences and experience with the brand .
The result is a future-proof system that is dynamic and intuitive to use. It is perfectly suited to the new interaction patterns of a digital society. In addition to optimizing the brand’s overall image, the behavioral-based offering is ultimately aimed at increasing vehicle sales within the Group.
The Volkswagen rebranding went live in September 2019 in the first markets, including the core market of Germany, together with the launch of the ID.3 as the first vehicle in the new electromobility series, and will be rolled out across brands for the core brand and commercial vehicles worldwide in the countries relevant to Volkswagen by mid-2020.
Among other things, we support the further development of the underlying content management system and various sales applications and are mainly responsible for the global rollout and live operation support of the sales applications on the individual Volkswagen websites (including online vehicle configurator, dealer search and dealer contact modules, visualizer and vehicle model overview).
This rebranding is one of the largest in the industry worldwide in recent years. A total of around 150 international markets are being converted to the new brand identity.
In August 2018, the “Volkswagen City by Petschallies | Hamburg” opened in the Alstertal shopping center in Hamburg. The multimedia showroom invites visitors to actively and interactively enter the world of Volkswagen:
For this purpose, the exhibition vehicle in the middle of the showroom is surrounded by interactive smart devices that provide visitors with various multimedia contents: digital information, visual product and brand experiences, a model range, car configuration and ordering of the personal dream car are made possible via online services.
Already at the entrances to the shopping center, digital posters draw visitors’ attention to product highlights and special offers. In front of the showroom, an interactive display window with a large monitor invites visitors to linger Current information, product highlights and attractive offers are communicated along the corridors around the shopping center. In the showroom itself, the Experience Table guides visitors playfully through the dealer offers and the brand’s product world . In addition to the model range with its design elements, equipment lines, extras, service and dealer offers, the table shows video clips illustrating the benefits and functionality of complex components. Many of these media can also be called up on the touchscreen of the digital display on the vehicle. A second, passive monitor shows current prices and CO2 emissions of the car on display.
The key feature of the City Store is the ability to display the exterior and interior of the vehicle configured on site in real time using virtual reality (VR) from all perspectives. Customers can download their desired configuration onto their smartphone. With VR cardboards and Content2Go, the configurations can also be called up again from home at any time.
Volkswagen thus produces the personal dream car twice: first in virtual thought and then in innovative reality.
The intelligent networking of smart devices in the showroom enables automated connection to existing technical interfaces, the display and updating of model information, the transmission of price information from the dealer, and the integration of other local content. At the same time, the networking guarantees a high degree of up-to-dateness, fast adaptation and efficient control of the content played out.
You will find extensive information in our Content Magazine Issue 1.
(The Content Magazine is in German.)
A picture is worth a thousand words. Digitization is expanding the range of visual forms of presentation for addressing and retaining customers. Virtual reality and interactive apps turn a visit to the website into a brand experience. Test films on YouTube, configurators and virtual test drives bring the dream car from the dealership to the customer’s smartphone. Intelligent CRM systems support the maintenance of long-term customer relationships.
The sales support materials range from virtual reality to multimedia price labellers, experience tables, interactive display windows, and presentations on large touch walls.
