Development of innovative sales products
Development of a MARKETING.APP as the central module for sales advice and vehicle presentation.
End customers in the automotive industry demand holistic solutions and brand experiences. Consileon develops digital products with you and services, convinces the end customers and increases your customer lifetime value. Contact us and learn more about our solutions in marketing and sales in the automotive industry.
Achieving profitable growth in the automotive industry is a challenge for dealers, suppliers, and OEMs. This is partly due to the complexity of the supply chain and modular products—customers can configure not only the vehicles themselves but also the (digital) services. This makes it difficult to put together a sustainable and profitable marketing and sales strategy with suitable software solutions and efficient implementation. When optimizing processes and systems to reduce sales costs, soft factors such as value-creating thinking must not be neglected. Market changes are dynamic and hard to predict. In some situations, a minor change in marketing and sales structures is sufficient. Others require courage and the transformation of the entire business model.
Especially due to the pandemic, customer needs have changed. For the automotive industry, it is of high importance to adapt the sales strategy to attract new customer groups. For example, customers now appreciate and demand digital media more than ever. How can we shift sales away from car dealerships and showrooms to a digital retail model? Customers increasingly prefer not to receive preconfigured offers from a sales rep, but to configure their vehicles themselves—and do so online (Digital Marketing). 90% of customers research on dealer or OEM websites before purchasing a car, and 50% even begin their buying decision process online. What innovative possibilities exist to present these numerous options visually, haptically, or audibly? Another market shift underscores the importance of data (Data Driven Sales). Collecting and properly interpreting data throughout the entire customer journey can make your company a market leader.
Thanks to our many years of experience advising a wide variety of clients, we have proven our methods and approaches. In the automotive sector, we have been advising different clients in marketing & sales for 15 years, with a focus on Digital Retail, Digital Marketing, and Data Driven Sales. We support our clients in all digital marketing areas, from community management and websites to app development.
Customers are becoming increasingly demanding, especially when it comes to vehicle purchasing and service – they expect a personal, individualized approach and excellent customer care. To make this possible, a functioning and coordinated dealer management system is necessary. To this end, the requirements must be known and implemented accordingly. In addition, processes must be designed efficiently and interfaces clearly defined to ensure the flow of information. The Connected Digital Showroom describes the sales floor of the future, in which customers can experience the car in the desired configuration using interactive and innovative technology (e.g., VR glasses) and immerse themselves in a whole new world.
The vehicle configurator provides your customers with their first glimpse into the wide range of vehicle configuration options. To make this experience unique, it is necessary that your configurator visualizes each intended build option in an attractive and inspiring, but not overwhelming way. To stay ahead of the competition, it’s important for companies to recognize individual trends and take advantage of the many opportunities offered by social media marketing, digital sales, and multimedia customer engagement. With our creative and social media-savvy staff, we can help you both build and operationalize your individual social media strategy. In the digital world, the website is the main point of contact between customers and OEMs. Therefore, it is necessary for your company to make its Internet presence as attractive and customer-oriented as possible – so that every customer finds exactly what they are looking for on your website.
The analysis of digital applications is the quantitative component for optimization approaches in the customer journey and in UX design. Consileon evaluates your analytics data, creates KPI dashboards and identifies optimization potential. From this, you can derive measures to increase customer satisfaction and online sales. We emphasize the sensible coordination and control of marketing and sales activities and work with you to develop a suitable marketing strategy. We train your employees and support the implementation of suitable CRM software for data-based advertising campaigns as well as customer and trend development analyses.
Across the board, Consileon values play a major role for us in supporting your marketing and sales channels. We act in partnership with you and implement customer-oriented solutions that set the highest standards in terms of accuracy of fit, feasibility, reliability and quality. For us, long-term and sustainable solutions always have priority. This can be confirmed by numerous reference projects. For example, we have been actively supporting the digital marketing of a large German commercial vehicle manufacturer for over 5 years.
Development of a MARKETING.APP as the central module for sales advice and vehicle presentation.
Operational management of the content creation process of e-mobility content on the website of an automotive manufacturer and optimization of the content as part of the transition to the new brand design.
As part of the e-offensive, we partner with OEMs to develop innovative, digital e-commerce tools.
In the context of the e-mobility turnaround, Consileon supports OEMs in building innovative business models and sales products.
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