{"id":34615,"date":"2020-07-29T13:15:59","date_gmt":"2020-07-29T13:15:59","guid":{"rendered":"https:\/\/staging.consileon.de\/konzept-zur-digitalen-aktivierung-der-kunden\/"},"modified":"2022-06-08T15:13:04","modified_gmt":"2022-06-08T15:13:04","slug":"concept-for-digital-activation-of-customers","status":"publish","type":"post","link":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/","title":{"rendered":"Concept for digital activation of customers"},"content":{"rendered":"\n<p>The digital activation of customers is essential for increasing the usage rate of digital offerings. This increases digital penetration among customers and sustainably improves their customer experience. In addition, banks obtain new data on their customers, which they can use for a targeted customer approach. Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project-content-excerpt\">Project content (excerpt):<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Concept for data-based addressing of customers<\/li><li>Development of digital direct and sales measures<\/li><li>Coaching of and communication to employees<\/li><li>Design of new, digital sales processes<\/li><\/ul>\n\n\n\n<p>Consileon was able to sustainably increase digital penetration with a clear impact principle, generating valuable customer data and translating it into sales impulses. Consileon provided support in both concept development and implementation.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.<\/p>\n","protected":false},"author":20,"featured_media":8624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-34615","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-banking-en","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Concept for digital activation of customers | Banking | Consileon<\/title>\n<meta name=\"description\" content=\"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concept for digital activation of customers\" \/>\n<meta property=\"og:description\" content=\"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Consileon Business Consultancy GmbH | Management- und IT-Beratung\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T13:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-08T15:13:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin Consileon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin Consileon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/\"},\"author\":{\"name\":\"Admin Consileon\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#\\\/schema\\\/person\\\/142cd0b9e0d35d179685fd8ba7bac96e\"},\"headline\":\"Concept for digital activation of customers\",\"datePublished\":\"2020-07-29T13:15:59+00:00\",\"dateModified\":\"2022-06-08T15:13:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/\"},\"wordCount\":130,\"image\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.consileon.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/digitalekundenaktivierung.jpg\",\"articleSection\":[\"Banking\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/\",\"url\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/\",\"name\":\"Concept for digital activation of customers | Banking | Consileon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.consileon.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/digitalekundenaktivierung.jpg\",\"datePublished\":\"2020-07-29T13:15:59+00:00\",\"dateModified\":\"2022-06-08T15:13:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#\\\/schema\\\/person\\\/142cd0b9e0d35d179685fd8ba7bac96e\"},\"description\":\"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.consileon.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/digitalekundenaktivierung.jpg\",\"contentUrl\":\"https:\\\/\\\/www.consileon.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/digitalekundenaktivierung.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Frau ist gl\u00fccklich und h\u00e4lt ein Tablet in der Hand.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/2020\\\/07\\\/29\\\/concept-for-digital-activation-of-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Concept for digital activation of customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#website\",\"url\":\"https:\\\/\\\/www.consileon.de\\\/\",\"name\":\"Consileon Business Consultancy GmbH | Management- und IT-Beratung\",\"description\":\"Consileon ist eine Management- und IT-Beratung, die mit rund 450 Mitarbeitern Unternehmen aller Branchen, von lokalen Organisationen bis DAX-Konzernen, ber\u00e4t.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.consileon.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.consileon.de\\\/#\\\/schema\\\/person\\\/142cd0b9e0d35d179685fd8ba7bac96e\",\"name\":\"Admin Consileon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g\",\"caption\":\"Admin Consileon\"},\"url\":\"https:\\\/\\\/www.consileon.de\\\/en\\\/blog\\\/author\\\/it-support\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Concept for digital activation of customers | Banking | Consileon","description":"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/","og_locale":"en_US","og_type":"article","og_title":"Concept for digital activation of customers","og_description":"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.","og_url":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/","og_site_name":"Consileon Business Consultancy GmbH | Management- und IT-Beratung","article_published_time":"2020-07-29T13:15:59+00:00","article_modified_time":"2022-06-08T15:13:04+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung-1024x683.jpg","type":"image\/jpeg"}],"author":"Admin Consileon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Admin Consileon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#article","isPartOf":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/"},"author":{"name":"Admin Consileon","@id":"https:\/\/www.consileon.de\/#\/schema\/person\/142cd0b9e0d35d179685fd8ba7bac96e"},"headline":"Concept for digital activation of customers","datePublished":"2020-07-29T13:15:59+00:00","dateModified":"2022-06-08T15:13:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/"},"wordCount":130,"image":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung.jpg","articleSection":["Banking"],"inLanguage":"en-US","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.consileon.de\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/","url":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/","name":"Concept for digital activation of customers | Banking | Consileon","isPartOf":{"@id":"https:\/\/www.consileon.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung.jpg","datePublished":"2020-07-29T13:15:59+00:00","dateModified":"2022-06-08T15:13:04+00:00","author":{"@id":"https:\/\/www.consileon.de\/#\/schema\/person\/142cd0b9e0d35d179685fd8ba7bac96e"},"description":"Consileon supported a large private bank in increasing the digital activation of its customers with a proven best-practice approach.","breadcrumb":{"@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#primaryimage","url":"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung.jpg","contentUrl":"https:\/\/www.consileon.de\/wp-content\/uploads\/2020\/07\/digitalekundenaktivierung.jpg","width":2560,"height":1707,"caption":"Frau ist gl\u00fccklich und h\u00e4lt ein Tablet in der Hand."},{"@type":"BreadcrumbList","@id":"https:\/\/www.consileon.de\/en\/blog\/2020\/07\/29\/concept-for-digital-activation-of-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.consileon.de\/en\/"},{"@type":"ListItem","position":2,"name":"Concept for digital activation of customers"}]},{"@type":"WebSite","@id":"https:\/\/www.consileon.de\/#website","url":"https:\/\/www.consileon.de\/","name":"Consileon Business Consultancy GmbH | Management- und IT-Beratung","description":"Consileon ist eine Management- und IT-Beratung, die mit rund 450 Mitarbeitern Unternehmen aller Branchen, von lokalen Organisationen bis DAX-Konzernen, ber\u00e4t.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.consileon.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.consileon.de\/#\/schema\/person\/142cd0b9e0d35d179685fd8ba7bac96e","name":"Admin Consileon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/413893b2e1d850e21d87bf997783d4a97b882cc2d512006b5a8a3ec9b0aa8872?s=96&d=mm&r=g","caption":"Admin Consileon"},"url":"https:\/\/www.consileon.de\/en\/blog\/author\/it-support\/"}]}},"_links":{"self":[{"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/posts\/34615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/comments?post=34615"}],"version-history":[{"count":0,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/posts\/34615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/media\/8624"}],"wp:attachment":[{"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/media?parent=34615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/categories?post=34615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.consileon.de\/en\/wp-json\/wp\/v2\/tags?post=34615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}