A Market in Transition
„You can’t overtake your competitors while following in their footsteps“
To hold their ground on a market ever more open to competition, energy providers large and small need to understand their specific risks and opportunities, and reposition themselves accordingly. Local electricity suppliers, in particular, are under pressure to develop new products and tariffs in order to compete with fast-growing discounters.
New Marketing and Retailing Strategies
In both the electricity and the gas lines of business, internal supply and billing processes must keep pace with changes in the statutory and competitive environment. Moreover, there are efficiency reserves to be tapped in asset management and other departments contributing to the value chain.
Focusing on the needs of retail customers is an increasingly important aspect of this evolution. Consileon has studied the electric power and gas market segments to identify business success factors . Analysing the risk of customer churn, for example, can help prevent consumers from terminating their contracts. Based on the lifetime value of each customer relationship, suppliers can centre their efforts on retaining their most profitable target groups.
The energy industry's biggest problem isn't costs. It's the market.
Volkmar Stein
Consileon advises and supports energy companies on the following subjects:
- prevent customer churn, win back former customers
- align internal structures and processes with consumer needs
- establish and expand retail management and controlling
- customer relationship management
- tariff optimization
- cost-cutting
- product development
- process and systems integration
- assessment of outsourcing projects
In the medium and long term, many suppliers are faced with the challenge of tapping growth potential in energy production. They also need to market new services and build nationwide electric power or gas retail operations. Business models and strategies must reflect foreseeable developments in technology. To help energy companies boost their earnings, Consileon offers the following services:
- long-term strategy development
- innovation planning and implementation
- pilot studies and solution outlines
- business case development
IT as Business Driver
Information technology is not an end in itself. For IT to become a key driver of success, companies must constantly realign their business models, organizational structures, processes and systems.
We help our clients manage complex changes. Our strategic, operational and IT consultancy services portfolio has been designed to deliver quick and measurable returns. It includes:
- programme and project management
- IT governance and strategy
- IT architecture management
- recommendation of standard software
- specifications and implementation support
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